What is User Experience (UX) Design?

What is User Experience (UX) Design?

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User Experience (UX) design is a hot topic right now and everyone, from all sorts of industries, want in on the principle.

In general, the definition of user experience (UX) design can vary from one institution, and industry, to the other.

User experience (UX) is a journey completed by a customer through a series of steps that lead to receiving a service using the most efficient process. Since our life is mainly conducted online, user experience (UX) is highlighted mostly on our time spent on tasks and the duration to complete using digital surfaces.

However, good user experience can always be found in any type of physical or digital format. For example, the way we operate in our physical surroundings with doors, cars, shopping bags, receipts, kitchenware, or handling any product, is measured by the ease of use and efficiency. That is User Experience (UX), and UX exists everywhere around us. 

User Experience (UX) is a term that originated from Computer Science departments at universities since computers were invented. UX is mostly treated as a core focus in User Centered Design (UCD) practices. UX lives under the umbrella of the Human-Computer Interaction (HCI) department. 

Coined in 1996 by Don Norman, UX is a term designers nowadays adopt to convey simple and easy interactions with products. It doesn’t mean that it’s easy to create a well designed and effective tool. There is an enormous amount of research and strategic planning that should go into designing a product or fixing an existing system.

Good design is neither magically created nor abruptly executed. There are simply no distinct recipes for excellent product design. Good design is obvious, arriving to good design takes years and tasks of progress to implement. A good level of complexity lies within good user experience. Good UX is based on the metrics of time spent using and engaging with products. Another metric to measure good user experience is how the public perceives a product. From the moment we land on a page or call a number for customer service, we automatically enter a mindset, this is called, the customer journey map. 

So try to engage with the physical product you’re using next time when you’re turning a door knob, getting into your car, unlocking your phone, filling out an online form, or standing in line at the airport. 

Emotional reactions are indicatives towards the user-experience level, if it frustrates us, we won’t bother using the application again, and if it saves us time then we as users will be full time customers on this service.

The next time you feel angry or very pleased with how efficient a service or a tool is, know that a lot of design-thinking and product strategy were put in to the metrics to create a good user experience. 

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